THE PROBLEM-

Kaishan™ Compressor USA faced the challenge of effectively communicating the real-world value and reliability of their rotary screw air compressors to a discerning target audience, including plant managers and engineers, who demand proof of excellence and operational efficiency in their industrial solutions.

Solution

Lightbox Collective applied the Lightbox Growth Playbook, our proven year-long partnership framework, to deliver a comprehensive Video Testimonial Campaign for Kaishan. The approach combined high-quality media creation, streamlined content delivery, and a focus on long-term impact.

36

Video Assets

13

Interviews

12

TB of Video

6

States

Results

The collaboration delivered a powerful suite of testimonial videos that:

  • Authentically showcased the operational excellence of Kaishan’s solutions.

  • Resonated deeply with plant managers building trust and ownership. Also giving identity and pride to Kaishan’s distributors.

  • Elevated Kaishan’s market presence and brand credibility, inspiring Kaishan China to adopt the same framework to match the success and innovation demonstrated by their smaller U.S. counterpart.

Through the Lightbox Growth Playbook, we empowered Kaishan to build a library of reusable, impactful media assets that not only drove immediate results but also provided a foundation for future campaigns.